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H2O+ Beauty Unveils the MiLi Moisture Meter

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By: TOM BRANNA

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H2O+ Beauty unveiled the MiLi Moisture Meter, which measures skin hydration levels and enables consumers to understand exactly how much moisture their skin needs. “The MiLi Moisture Meter further realizes our overarching goal of meeting the needs of today’s consumer with products that are clinically proven to boost hydration,” said Joy Chen, CEO of H2O+ Beauty. “Our consumers are well-informed and tech-savvy, seeking a deeper understanding of the myriad products vying for their attention — ...

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